There are dozens of agencies in Faridabad that will happily take ₹25,000 a month to "run your ads." Very few will tell you what happened to the money.
We run a performance marketing agency here, so treat this as a biased source — but a specific one. Everything below is the criteria we would apply if we were the ones hiring.
Start with the only question that matters
Ask this first: "What did you spend last month, and what revenue came back?"
A real performance agency answers with two numbers and a ratio. A weak one answers with impressions, reach, engagement, or "brand awareness." Those are not business outcomes. They are what you report when there are no business outcomes.
If the agency cannot connect spend to revenue for at least one current client, they are not doing performance marketing. They are doing advertising and hoping.
Check whether they have ever built tracking
This is the single fastest way to separate operators from order-takers.
Ask: "Do you set up Conversion API, or just the Meta Pixel?"
Browser-based Pixel tracking alone misses a large share of conversions because of iOS privacy restrictions and ad blockers. When the platform is optimising on incomplete data, every rupee works with a handicap — the algorithm is learning from a partial picture of who actually converted.
On one NGO fundraising account we took over, the Pixel was installed but Conversion API was absent. After implementing server-side tracking alongside it, cost per result fell from ₹175.61 to ₹85.48 across the campaign period. That is a 51% reduction, and most of it was a data quality story rather than a creative one.
An agency that has never configured server-side tracking has never had to care whether the numbers were real.
Ask what happens in month one
There is a correct answer to this, and it is not "we launch campaigns."
Month one should include an audit of your existing account, your website, and your tracking stack. If they want to start spending on day two, they are billing you to learn your business.
Sending paid traffic to a page that does not convert is not a traffic problem. It is a funnel problem that advertising makes more expensive — you are simply paying more money to lose the same visitors faster.
Look for a follow-up system, not just ad campaigns
In Faridabad and the wider Delhi NCR market, a lead is not a customer. It is a phone number that has expressed vague interest, and it decays quickly.
Ask what happens after the form is submitted. The strong answer involves automation: an instant WhatsApp confirmation, a qualification sequence, follow-ups that run without anyone remembering to send them. On a medical coding education account, that follow-up layer was the difference between 15,000 raw leads and 780 paid admissions.
If the agency's job ends when the lead arrives in a spreadsheet, half the value of your ad spend is evaporating in the gap between interest and contact.
Watch for these red flags
- Guaranteed results. Nobody controls the auction. Anyone promising a specific ROAS before seeing your account is selling, not forecasting.
- Lock-in contracts of 12 months. Confidence looks like a short commitment. Long contracts protect the agency from its own performance.
- No named person on your account. "A dedicated team" often means a junior executive managing thirty accounts from a template.
- Reporting that never contains bad news. Real campaigns have losing weeks. A report with no problems in it is a report nobody read.
- Vanity metrics in the first slide. If reach leads the deck, revenue is not in the deck.
Questions that make bad agencies uncomfortable
Take these to your next agency call:
- Show me a campaign that failed and what you changed.
- Which of your clients has the lowest cost per acquisition, and why?
- What is your process when cost per lead doubles in a week?
- Who specifically will write the ad copy — and can I see their work?
- What will you need from me for this to work?
That last one matters more than it looks. An agency that needs nothing from you is planning to work in isolation, and isolated campaigns rarely understand the product well enough to sell it.
What "local" is actually worth
Being in Faridabad genuinely helps in one way: proximity makes real conversations easy, and performance marketing improves when the person writing the ads has met the person selling the product.
It does not help in the way most local agencies imply. Meta and Google do not favour local agencies. The auction does not know where your agency sits. What matters is who understands your customer, your margins, and your follow-up capacity.
Judge on the work. Enjoy the proximity as a bonus.
The short version
Hire the agency that talks about your revenue instead of their creativity, that builds tracking before it builds campaigns, that has a follow-up system, and that is comfortable showing you something that went wrong.
If you want a second opinion on your current setup before committing to anyone, our free growth audit runs a real scan of your site and tells you what is leaking — no obligation attached.