About Anurag Sharma and Yashova

I build marketing systems that earn.

I am Anurag, founder of Yashova. I have worked in performance marketing since 2018. Today we handle strategy, funnels, landing pages, AI integration and ads for clients in six countries, and we judge all of it by what it earns.

In performance marketing since: 2018; In performance marketing since
Countries our clients are based in: 6; Countries our clients are based in
Delhi NCR, India: Faridabad; Delhi NCR, India

Talk to me directly Chat on WhatsApp See the case studies

Anurag Sharma

Founder · 8 years in performance marketing

StrategyIdeationFunnelsLanding pagesAI integrationWhatsApp automationPerformance marketingStrategyIdeationFunnelsLanding pagesAI integrationWhatsApp automationPerformance marketing

₹4Cr+≈ $420,240

Ad spend managed

Managed across client accounts

5.5X

ROAS on one 120-day programme

TheAudioLearning: ₹18.6L spent, ₹1.02Cr returned, 780 admissions

51%

Lower cost per donation

Helping Hands Foundation: ₹175.61 to ₹85.48

11,246

Donations captured in 60 days

Helping Hands Foundation: ₹30.1L, checked against Razorpay

Figures marked ≈ are approx., billed in INR. The rupee amount is the verified one.

How it started

Most wasted ad spend does not come from bad ads. It comes from broken tracking, slow follow-up and leads nobody qualified.

I have worked in performance marketing since 2018. I started as a freelancer, running ad accounts one at a time, and Yashova grew out of that work into an agency.

Eight years of looking at ad accounts teaches you one thing above all: fix the tracking, the follow-up and the lead quality, and the same budget starts to behave very differently.

That is how we work. We build the whole system around the ad, we measure it in revenue, and we show you every number, including the ones that are not flattering.

Anurag Sharma

Founder, Yashova

What we do

Ads are one part. We build the whole system.

Most agencies sell you one piece and leave the rest to you. We plan it, build it, connect it and run it, so the strategy, the page, the follow-up and the campaign all pull the same way.

Strategy and Ideation

We start with your offer, your audience and your numbers, then plan what to build, test and scale. Campaign ideas come from the buyer's worry, not from a template.

Offer and positioningRoadmapsCampaign ideas

Funnels

A free session, a lead magnet or a direct sale. We design the whole path from first click to paying customer, and fix the leaks between the steps.

Webinar funnelsLead funnelsLead qualification

Landing Pages

Fast, clear pages written and built to convert, with Meta Pixel and Conversion API tracking installed before a single rupee is spent.

Landing pagesWebsitesPixel and CAPI

AI Integration

AI placed inside your marketing and operations where it saves real time: faster replies, smarter lead handling and less manual follow-up.

AI workflowsAutomationAI audit

WhatsApp Automation

Confirmations, reminders and follow-ups that go out automatically, so the lead you paid for is contacted while they still remember you.

WhatsApp automationCRMFollow-ups

Performance Marketing

Meta, Google and LinkedIn campaigns, run as one part of the system and never the whole of it. Budget moves only to what returns revenue.

Meta AdsGoogle AdsLinkedIn Ads

The short version

2018
Starts in performance marketing as a freelancer, running ad accounts one at a time.
Then
The freelance work grows into Yashova, an agency in Faridabad, Delhi NCR, with the founder still inside every account.
May to June 2026
Helping Hands Foundation: ₹30.1L in donations in 60 days, 11,246 payments, and cost per donation down 51%.
Today
Clients across India, the UAE, the UK, the US, Australia and Nigeria. The method is the same in every market.

Where the work happens

Three markets. One method.

Our clients are based across India, the UAE, the UK, the US, Australia and Nigeria. Here are three of them, with the figures that are already published on their case studies.

What we believe

Six rules we do not bend.

Tracking before spend
Meta Pixel and Conversion API are set up and checked before an account is scaled. If the numbers are wrong, everything built on them is wrong.
Leads are not customers
We measure cost per qualified lead and cost per customer, not cost per lead. A cheap lead who never answers the phone is the most expensive lead there is.
Follow-up is part of the system
WhatsApp confirmations, qualification and follow-ups run automatically, so the lead you paid for is contacted while they still remember you.
Reports in rupees
Weekly updates say what was spent, what came back and what we will change next. No vanity metrics, no jargon to hide behind.
Plain pricing logic
A monthly retainer covers funnels, ads and branding direction. Builds such as websites and automations are quoted separately, so you always know what you are paying for.
The founder stays in
Anurag is involved in the strategy of every account. Your budget is never handed to someone learning on the job.

How we work

01
Diagnose
We read your offer, ad account, landing page and follow-up end to end, and find where money is leaking before we spend more of it.
02
Strategy and ideas
We shape the offer, the audience and the campaign ideas, and agree a roadmap you can read in plain words.
03
Build the system
Funnel, landing page, tracking and WhatsApp or AI follow-up are built to work as one, not as four separate jobs.
04
Launch and test
We run structured tests, one hypothesis at a time, and let the numbers decide what stays.
05
Scale what pays
Budget moves only to what is returning revenue. Everything else is cut or rebuilt.
06
Report in revenue
Weekly updates say what was spent, what came back and what we will change next.