LinkedIn Growth Marketing Campaign (Initial Growth Phase)
CVolvePro is a career-tech platform helping professionals improve resumes, cover letters, ATS compatibility and interview preparation. The objective was to launch LinkedIn growth marketing during the initial phase and build awareness among job seekers and early-career professionals.
- Client
- CVolvePro
- Industry
- Career Tech / AI Resume Tools
- Engagement
- LinkedIn Growth Marketing — Initial Phase
Every figure, itemised
The account, line by line.
- Ad Spend₹41,010≈ $423.51
- Total Impressions386,438
- Professional Reach222,630+
- Total Clicks8,752
- Average CPC₹4.69≈ $0.05
- CTR2.26%
Exhibits
Straight from the dashboards.
Screenshots from the actual Meta Ads, LinkedIn and Razorpay dashboards for this campaign. Click any image to view it full size.
How it was built
Growth Strategy
LinkedIn Sponsored Content and video campaigns targeting job seekers, early-career professionals, and tech professionals. Educational content focused on resume optimization and ATS compatibility, with authority-driven messaging positioning CVolvePro as a complete career toolkit.
Key Results
Reached 220K+ professionals on LinkedIn and generated 8,700+ clicks from career-focused audiences while maintaining CPC under ₹5 during the testing phase. Best-performing ad sets achieved CPC as low as ₹4.28 with CTR up to 3.88%, identifying the high-performing career education content themes that now anchor the scaling phase.
Strategy: LinkedIn Sponsored Content + Video Campaigns