₹30 Lakhs in 60 Days. 4.5X ROAS.
How Yashova built the fundraising infrastructure that turned ad spend into verified donation revenue. Helping Hands Foundation had a cause genuinely worth funding — but near-zero infrastructure to convert goodwill into actual donations. Over 60 days, we built that infrastructure from scratch.
- Client
- Helping Hands Foundation
- Industry
- Non-Profit / NGO
- Engagement
- Donation Funnel + Meta Ads (May – June 2026)
Every figure, itemised
The account, line by line.
- Donations Collected (Razorpay)₹30,11,507 — verified≈ $31,100
- Total Donor Transactions11,246 captured payments
- Return on Ad Spend (ROAS)4.5X
- Total Unique Reach2,65,400 people
- Click-Through Rate (CTR)2.8% (industry avg: 0.8–1.5%)
- Cost Per Click (CPC)₹12.54≈ $0.13
- Best Cost Per Purchase₹85.48 (started at ₹175.61)≈ $0.88
- CPR Improvement51% reduction over campaign period
- Payment Disputes₹0.00 — zero chargebacks≈ $0
- Dominant Payment MethodUPI — 96.99% of transactions
- Total Campaigns Tested13
- Tracking StackMeta Pixel + CAPI (dual attribution)
Exhibits
Straight from the dashboards.
Screenshots from the actual Meta Ads, LinkedIn and Razorpay dashboards for this campaign. Click any image to view it full size.
How it was built
Most Donation Campaigns Fail Before the First Ad Runs
Most people think donation campaigns fail because of budget. That assumption is wrong, and it is expensive. When we audited the setup, the website existed but was built like an about-us page — informational, not transactional. Meta Pixel was installed, but the Conversion API was absent, meaning campaigns were optimizing on roughly 40–70% of actual conversion data.
What We Built
We restructured the donor journey around a single question: what does a first-time visitor need to see, read, and feel before they are willing to enter their card details? Credibility signals first, then emotional resonance, then a frictionless ask. We implemented the full dual-tracking stack — server-side Conversion API alongside the browser-side Pixel — with custom events tied to every meaningful donor action.
What the Data Showed
The scaled Advantage+ campaign achieved ₹85.48 cost per purchase — less than half the first campaign's ₹175.61. That improvement is largely a data quality story: the algorithm trained on clean CAPI data. 96.99% of donors paid via UPI, telling us exactly who the audience is — mobile-first, deciding quickly. Zero disputes across 11,246 transactions means the donor journey was clear enough that nobody felt deceived.
Strategy: Meta Ads + Website Optimization + Meta Pixel + CAPI + Funnel Optimization