₹1Cr+ Revenue Generated Using Performance Marketing for a Medical Coding Program
TheAudioLearning is a healthcare education platform offering medical coding programs with placement support. The objective was to build a scalable digital acquisition system that could consistently generate qualified leads, webinar registrations, and course enrollments.
- Client
- TheAudioLearning
- Industry
- Healthcare Education / Medical Coding Training
- Engagement
- CPC Medical Coding Certification with Placement Assistance
Every figure, itemised
The account, line by line.
- Ad Spend₹18.6L
- Total Impressions12.4M
- Total Clicks186,000
- Average CPC₹10
- CTR4.1%
- Leads Generated15,000+
- Cost Per Lead₹126
- Qualified Leads5,800+
- Admissions780+
- Revenue Generated₹1.02Cr+
- Revenue Pipeline₹2.4Cr+
- ROAS5.5X
Exhibits
Straight from the dashboards.
Screenshots from the actual Meta Ads, LinkedIn and Razorpay dashboards for this campaign. Click any image to view it full size.
How it was built
The Approach
The campaign combined a webinar funnel strategy with direct conversion campaigns targeting warm audiences over a 120-day window. Prospects registered for free live webinars with instructor Aparajita Sudarshan, received automated WhatsApp confirmations and follow-ups, and were qualified through structured lead forms covering background, language preference, and enrollment intent.
Why It Worked
By pairing a low-friction webinar entry point with WhatsApp-based follow-up automation, prospects were nurtured from first click to enrollment without manual intervention at every step. Campaign-level cost per lead ranged from ₹11.40 to ₹41.16 across webinar batches, with the funnel converting 5,800+ qualified leads into 780+ paid admissions.
Strategy: Webinar funnel + WhatsApp follow-up