Why publish this
Because a page full of other people's failures is easy to write and easy to distrust.
If we are going to tell a coaching institute that an eleven-field form is costing them money, the least we can do is apply the same lens to our own site and publish what it finds — including the parts we have chosen not to fix.
What we got right, and why
Tracking first. Meta Pixel and server-side Conversion API were live before a rupee of traffic. We would not accept a client account without it, so we did not build ours without it.
Real numbers or nothing. Every figure on this site traces to a verified source — Razorpay for the donation totals, Meta Ads Manager for campaign data, the client's own admissions records. We removed a set of placeholder statistics from one case study card the day we noticed they contradicted the underlying PDF. They had been wrong on the old site for months.
Speed where it counts. Fonts, images and scripts are optimised, videos load only when they approach the viewport, and the pages that carry search intent are static.
What we traded away
The six testimonial videos are the honest one. They are the single heaviest element on the homepage. We could remove them and gain speed, and the page would be less convincing. We decided that a prospect watching a real client speak is worth more than the milliseconds. That is a judgement call, not an optimisation, and reasonable people would decide differently.
Same with the booking flow. A calendar embed converts a certain kind of visitor better. WhatsApp suits the way business actually gets done in this market. We may add both.
The one we will fix next
The blog outpacing the case studies. Written analysis is cheap for us to produce and client files are not, so over a year the ratio drifts toward opinion. Proof should always outnumber opinion on an agency site.
That is a content scheduling problem, and the fix is boring: publish fewer posts, publish more files.
The point
Every audit on this page is written by someone who could be wrong, about a business they cannot see inside. That is worth stating plainly.
What makes an audit useful is not certainty. It is being specific enough to check.
So: the findings above are ours, they are real, and if you find something we missed on this site, tell us. We will publish that too.
Run the same scan on your site — it is the tool we use on ours.