Performance marketing for coaches and course creators in the UK
A free-session funnel, ads and WhatsApp follow-up that turn a cold audience into paid enrolments. Proven with a UK-based client: ₹18.6L became ₹1.02Cr in 120 days.
UK-based client
TheAudioLearning
Medical coding certification with placement support
Revenue Generated
₹1.02Cr+
≈ £79,764
- 5.5X
- ROAS
- 780+
- Admissions
Live local times. Calls are booked in your own time zone.
The problem in this category
Coaching is a trust purchase.
Coaching and courses are trust purchases. The buyer is not asking whether the programme is good. They are asking whether they will be able to do it and whether it will change anything. Advertising cannot answer either question, which is why direct-sale ads to cold audiences usually fail here.
If you coach or teach in the UK, you probably already know that claims about results, income or outcomes need care in an advert. We write claims you can back up, and we build the funnel so that a prospect meets you, and your proof, before they are ever asked to pay.
What we build
Five parts. One system. Measured in enrolments.
A free session as the entry offer
Cold audiences are never asked to buy the course. They are invited to a free live session with the person who teaches it, so they judge a teacher instead of a purchase.
Ads that show the teacher
In a trust purchase, the person is the product. Creative leads with the buyer's worry, not the syllabus, and puts the instructor's face and credentials up front.
WhatsApp follow-up that closes the attendance gap
Most coaching funnels leak between registration and attendance. An automatic confirmation that names the session, the time and the instructor does more for attendance than any creative change.
Four questions before a sales call
Background, timeline, language and whether they have attended before. The timeline question sorts the pipeline, so your team talks to ready buyers first.
Retargeting attendees with a real deadline
People who attended and did not buy are your warmest audience. Direct-sale campaigns go to them, never to cold traffic, and they carry a real batch deadline.
The difference
Most coaching ads sell the course. We sell the first conversation.
The usual way
- Ads ask a cold audience to buy the course
- Success is cost per lead
- New leads wait hours for a reply
- Reports full of reach and impressions
- The sales team calls everyone
The Yashova way
- Ads invite people to a free session with the teacher
- Success is cost per registration, attendance and enrolment
- A WhatsApp confirmation goes out automatically
- A weekly update in revenue and plain words
- The sales team calls the ready buyers first
The proof: a UK-based client
₹18.6L became ₹1.02Cr in 120 days
TheAudioLearning is a UK-based client. Its certification programme was marketed with exactly the system described above: a free live webinar with the instructor, automatic WhatsApp follow-up, four qualification questions, then a sales team that worked only the qualified list. The campaign is reported in rupees, which is how Yashova bills and reports.
Figures marked ≈ are approx., converted to GBP. Billed in INR. The rupee amount is the verified one.
- Ad Spend₹18.6L≈ £14,545
- Total Impressions12.4M
- Total Clicks186,000
- Average CPC₹10≈ £0.08
- Leads Generated15,000+
- Cost Per Lead (overall average)₹126≈ £0.99
- Qualified Leads5,800+
- Admissions780+
- Revenue Generated₹1.02Cr+≈ £79,764
- Revenue Pipeline₹2.4Cr+≈ £187,680
- ROAS5.5X
Straight from the dashboards
Screenshots from the actual campaign dashboards. Click any image to view it full size.
Working across the time difference
Your morning is our working day.
India is 5 hours 30 minutes ahead of UK winter time and 4 hours 30 minutes ahead during British Summer Time. Strategy calls are booked in a 30-minute slot through a calendar that shows times in your own time zone, so your morning is our afternoon.
Questions, answered plainly
Do you have a client in the UK?
Yes. TheAudioLearning, a medical coding certification programme, is a UK-based client, and its full case study is on this page. It is reported in rupees with verified numbers. We only show results we can document in full.
What do I need before we start?
An offer people can say yes to, a credible person to front it, a page or form we can track, and a way to follow leads up, such as WhatsApp or email.
How is Yashova billed?
In Indian rupees. Pricing is set per client after a call, because every programme needs different work. A monthly retainer covers funnels, ads and branding direction. Builds such as websites and automations are quoted separately. Any amounts shown here in another currency are approximate conversions.
Will I see prices in pounds?
Figures on this page are shown in rupees, which are the verified amounts, with an approximate GBP conversion beside them. Billing is in rupees.
What should I measure?
Cost per registration, the registration-to-attendance rate, and cost per enrolment. Cost per lead on its own tells you very little in this category.
What if it is not a fit?
Refunds can be requested within 7 days of signing or of the service starting. After that, payments are non-refundable. The full terms are on the refund policy page.
Terms are on the refund policy page.
Selling a course or coaching programme? Let's look at your funnel together.
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